Neelum – Inspired by Gucci Rush

The Valley of Bold Romance.

Neelum is named after the breathtaking Neelum Valley in Kashmir, a place of lush greenery, flowing rivers, and vibrant flora. Just as the valley captivates with its dramatic landscapes and romantic charm, this fragrance embodies bold femininity, exotic elegance, and sensual warmth. Neelum translates the richness of tropical fruits, exotic flowers, and warm woods into a luxurious, wearable scent.

The opening sparkles with Peach, Californian Gardenia, and African Freesia Petals, offering a juicy, bright, and tropical lift reminiscent of sunlit blooms scattered across the valley. The heart unfolds with Coriander, Damask Rose, and Jasmine, a warm, exotic floral bouquet that mirrors the valley’s romantic and sophisticated essence. The base settles into Vetiver, Natural Vanilla, and Patchouli, providing an earthy, creamy, and slightly spicy foundation that lingers like a warm breeze over lush landscapes.

Neelum is the scent of daring elegance, confident romance, and exotic femininity. Bold yet refined, it is a fragrance for those who embrace life fully and move with grace.